Conscious Step - socks in review

I'm constantly on the lookout for fun and interesting products that have a purpose, not only in their use but in their mission. I spent time over the holidays volunteering for the African Well Fund at a fair trade fair. It was a really awesome experience to be able to hang out and chat with so many people who also had an interest in boosting the awareness in the marketplace for fair-trade and sustainable products. It was also amazing to see just how many people don't really know exactly what "fair trade" signifies.

I'm a huge supporter of the fair trade movement. I believe that the decisions we make, including those of how we spend our dollars, make an impact in the lives of more people than we can imagine. If we have the right to live, work hard, and be paid a fair wage for our work, why shouldn't an artist in China, or a factory worker in Guatemala have that same right? They should.

I stumbled upon Conscious Step recently and reached out. It was great to chat with Hassan Ahmad, one of the company's three founders, about Conscious Step's mission, and I was stoked to be given the opportunity to do a product review.

Up above, I'm wearing my new pair of Conscious Step socks, which are actually for HIV awareness-- socks to combat AIDS. Each pair provides a week of HIV treatment for pregnant women in Africa through via their charity partner, UNAIDS.

91% of the world’s HIV-positive children live in Africa. More than one million adults and children die every year from HIV/AIDS in Africa alone.

Maybe we can't dedicate or entire lives our careers to tackling a huge world-issue, but we can dedicate one choice, one step. Which is one of the things I love about this idea. Anyone can take part, it's a connecting, collaborative movement. We can all do our part to make this planet a more healthy and ethical place to live and call home.

Not to mention they're super comfy. And cute. (Just saying.) I'm actually wearing a pair atm, and I have a feeling they're about to become one of my new favorite pairs.

But seriously, when you have a chance, check out their site and browse for yourself. There's also pairs for education, fighting hunger, planting trees, etc.

More about Conscious Step:

Conscious Step make socks that fight for causes that matter. Each
pair is uniquely designed, ethically manufactured and partnered
with a first class non-profit to fund quantified impact for the
world’s biggest challenges. For example, the pink and blue argyle
pattern provides six therapeutic food packs to malnourished
children in Sub Saharan Africa, in partnership with our non-profit
partner Action Against Hunger. Our newest pair, the black with red
polka dots, in collaboration with UNAIDS will provide a week of HIV
therapy to a pregnant mother. We have chose to align our causes
behind the United Nations Millenium Development Goals, the
world’s ‘to-do’ list of the greatest challenges faced by humanity

Conscious Step was created to spread a message - that we as
individuals have a power and a responsibility to make a difference.
Our company believes that global change happens when
passionate people unite their individual efforts around a common
cause. That’s what we’ve set out to do - by bringing people
together around the world’s biggest challenges, and empowering
them to take conscious steps in their day to day lives, we believe
we can change the world. Loud socks happened to be the best
medium for our message, because they start conversations, are
currently void of any brands that evoke true loyalty, and exist
within a financial market large enough to fund significant impact.

Our socks are knitted from softest 168 needle, organic fair-trade
cotton, so they’re as soft on your feet as they are on the
environment. They feature reinforced heels and toes and hand
linked seams for exceptional comfort and durability
uncharacteristic of the regular sock. More information about our
supply chain and sustainable sourcing can be found on our website

 After passing up a career on Wall Street to seek meaningful work
abroad, Prashant moved to Sydney, Australia to live with a friend
who he had previously met on exchange, Hassan, who was
completing med school. The two had experience working with
great minds in entrepreneurship, and had attempted a few
ventures of their own, specifically in microfinance. They began to
notice that the habit of giving was made easier by convenience,
recognition and connection. They became inspired by the world’s
to-do list, compiled by the world’s leaders and the United Nations,
known as the 8 Millennium Development Goals, and felt that they
were something the world needed to know. The idea for Conscious
Step was born, and upon a decision to create a crowdfunding
campaign to launch it, the brought on Adam Long as the third
cofounder - an industrial designer and marketing strategist who
brought a passion and a skillset to complete the trifecta.

Conscious Step socks are currently available for $16.95 per pair,
and $44.95 for a 3 pack gift box online at

Hassan Ahmad
+1 (917) 402 9798
Brand Introduction
Supply Chain Tour


  1. I definitely will have to check that out! Such a great idea, and supporting good causes is always a great way to go. (-:

    1. awesome socks + awesome cause = awesome sauce. teehee ^_^

  2. These are so cute! I've been trying to build up a good collection of crazy socks ever since my friend told me I had boring socks. :/ so... yeah. I am totally gonna heck these out when I get the chance! :)

  3. I love the red and blue color doted socks. I want to buy 4 to 5 pairs of these types of socks. Can you provide and also tell me that do you give the facility of home delivery?

  4. This comment has been removed by a blog administrator.

  5. Found these socks through Plowsharing Crafts! I am always looking for Fair Trade gift items and these socks are terrific. I know what my nephews & BILs will receive for Christmas this year, beats a gift card in multiple dimensions. Thanks for providing information about these socks. Readers might check Miracle Feet for athletic socks-with-a-cause.

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